1 – 4 March 2017

Borys Grinchenko Kyiv University

From 1 to 4 March 2017 professor of Sofia University “St. Kliment Ohridski” – Hristo Kaftandzhyyev within the lectures met with students and teachers of the Institute of Journalism.

The first day of the visit, he presented with the lecture "Archetypes in marketing communications." The next lecture meetings Hristo Kaftandzhyyev revealed the promotion of modern communication world, the role of semiotics, images and symbols in modern advertising and so on. In his lectures professor cited examples from films, promotional videos and architecture.

Students of Borys Grinchenko Kyiv University Media School and the International Certificate Training Program "Communication Security" were lucky to meet well-known expert in advertising and marketing communications Hristo Kaftandzhyyevym. On March 4, participants had the opportunity listed to the lectures about the peculiarities of advocacy and communication.

During the final lecture on March 4, head of the chair of Advertising and Public Relations Novokhatko Leonid and Associate Professor, Alexander Kurban thanked to Hristo Kaftandzhyyev and presented him with Borys Grinchenko Kyiv University certificate for theprofessional excellence.