Date: September 27, 2013

Host Institution: Humanitarian Institute of Borys Grinchenko Kyiv University

On September 27, 2013 students of the first, second and third year of study (Chair of Advertising and Public Relations), academics and guests had an opportunity to become the participants of the open lecture of Professor Christo Kaftandzhiev (Sophia University 'St. Kliment Ohridski') "Modern Marketing Communication and Intercultural Aspects in Modern Advertisement".

Participants had an opportunity to see the best examples of qualitative and effective European and American advertising campaigns which are based on the use of psychology, archetypes and sign systems. Professor Kaftandzhiev presented the audience the approach of symbolic thinking implemented into films, music fragments and commercials.