2-8 March, 2013
Kyiv, 13b Tymoshenka Street

 From 2 to 8 March a Doctor of Philology, Professor on the faculty of journalism in Sofia University, a full member of the Guild of Marketologists of Russia and a Professor in the department of Advertising and Public Relations at Borys Grinchenko Kyiv University, Hristo Kaftadzhiev, paid a visit to our University.
During the Professor’s visit the students majoring in “Advertising and Public Relations” got familiar with modern tendencies in the field of integrated marketing communications. An expert in semiotics of advertising, Prof. Kaftadzhiev, revealed the secrets of effective advertising to future professionals.
Apart from working with students, Prof. Kaftadzhiev organized an open seminar “Digital Aspects of Integrated Marketing Communications” and a round table, which was an event for Ukrainian advertising society, attended by many leading experts in the field.
After finishing the course of his lectures, Prof. Kaftadzhiev expressed his gratitude to the Rector of the University and the administration of the Institute of Humanities.
“It’s an honor for me to be a Professor of such an outstanding university like Borys Grinchenko Kyiv University. Your first- and second-year students are well-skilled in major disciplines and are equally competitive against their colleagues in the west European higher education institutions” – Hristo Kaftadzhiev

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