May 29, 2013
13b Tymoshenka Street

On May 29 in the press-center of the University the students of the department of Advertising and Public Relations met the President of Kinsel & CoConsulting, Andrew Kinsel, who gave a lecture on “Outdoor Advertising: Effective, clear, easy”. 
Drawing upon his 20-year experience, our guest revealed to the first- and second-year students the ways of succeeding in the field. During the master-class the students found out about the advantages of outdoor advertising, about the “golden rules” of its creation, about the world tendencies relevant for use in Ukraine.
Andrew Kinsel emphasized that outdoor advertising is developing very actively, but Ukraine lacks specialists, who are able to create quality product, that brings income. The topic turned out to be very interesting for the students, and by the end of the meeting they started asking questions about outdoor advertising and online advertising, that is developing rapidly these days.
Meetings of this kind prove to be very beneficial for the students, since they have a chance to receive practical knowledge from people, who know about all the pitfalls in advertising business

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